ZANZANSPOTProject

skateboarding drift

branding/ illustration/ / graphic design

05/2022Skateboarding Drift builds a link between the virtual character 'Pink' and the brand ’RDR‘ and the real world through illustration and graphic design. The visual content, in which the characters struggle with the rigidity of the urban fabric, attempts to convey to the viewer the notion that cities need to be equal and inclusive.

'RDR' is produced by combining the 'RD' in the wordskateboard with the 'DR' in drift, implying that the tail of theskateboard is the beginning of the drift. The word 'drift' comes from psychogeography and is usedto describe the process of an artist exploring the city insearch of fun.

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