MYP MAP
service design/ product design/ city navigation/ branding


12/2022 The MYP Map is a portable map that depicts the story of Elephant and Castle and the landmark Lcc building, and it is branded to serve as a fulcrum of wayfinding community culture. The back side serves as a wayfinding tool, guiding the user through a 'window' in the centre of the map to view the building and locate themselves in the space.

MYP MAP links users to the city's architecture and improves the connection between city dwellers and the outside world, the design seeks to offer a realistic wayfinding experience. The city will become more inclusive and creative with innovation from each person's perspective if each person creates a distinct cognitive map of the urban space through observation of the urban environment.




‘MYP’ stands for ‘my position.’ MYP map, which stands for ‘map based on my position,’ aims to enable users to quickly ascertain their location in an urban environment by eliciting observations of the landmark. This functionality, which enables users to locate themselves quickly, can boost their confidence in wayfinding behaviour. The landmark can be seen by the viewer through a ‘window’ in the middle of the map, which also offers historical and cultural details about the locale and the structure. The viewer interacts briefly with the cultural and historical framework of the city while creating their own map of how they perceive the surroundings.As there is a high incidence of wayfinding behaviour in the area, metro stations are typically located at busy intersections. It is possible to construct a cohesive perception of the urban space through the connectivity between places and to piece together the narrative of the city by telling the narrative of the area by creating a MYP Map based on the neighbourhoods and structures surrounding the station. These tales may involve intriguing mysteries that are kept from the general public or historical context.

The long-term goal of MYP Map is to create a community of map collectors to promote communication among city dwellers and among individuals in urban areas, as well as to encourage walking as a means of wayfinding in order to create urban areas that are sustainable.